Abbott Lyon


Abbott Lyon is a British watch brand that was founded in 2014 and has quickly built its reputation for minimalist and elegant timepieces with interchangeable straps, while also branching into jewellery, sunglasses and bags. It designs and develops all its products in-house.

The overarching aim was to improve the way in which products are showcased on the website. We were tasked with designing a homepage that featured all of Abbott Lyon’s collections and main pages, its main USPs and its social media content. The homepage also needed clearer footer navigation.

The collection page was to showcase multiple collections on single page to give customers a clearer idea of the scope of Abbott Lyon’s products at a glance.


We designed and developed pages that ticked all the boxes for Abbott Lyon. The homepage neatly presents all of the main product collections and pages with featured images and calls-to-action to encourage customers to visit those pages. A USP bar details some of the key benefits of buying from Abbott Lyon, while the footer has been tidied up and streamlined to allow for easy navigation to all sections of the site. A Shoppable feed of the brand’s Instagram account has been incorporated to maximise sales from Abbott Lyon’s social media output.

The collection page was an unusual request for a Shopify website, which usually feature just one collection per page, and made for a nice challenge. We accomplished Abbott Lyon’s request to have multiple collections on a single page. Each section features the top four bestsellers in a collection with the option to view more, a banner and a description of the collection.


Abbott Lyon now has full control over every aspect of some of the key pages on its website.