Shopify Plus

web design

Shopify web design agency

Specialist Shopify Plus design to delight your audience, drive ecommerce engagement and ignite lasting brand loyalty.

Convert more, retain better

We design beautiful ecommerce websites that sell

With a laser-sharp focus on communicating your brand’s message, our specialist Shopify Plus design agency crafts visually stunning ecommerce websites that transcend aesthetics alone. Backed by over two decades of industry experience, our expertise lies in curating seamless customer journeys that fortify your brand, drive sales and foster unwavering customer loyalty. Here’s how we do it.

01. PLAN

Design research drives the creation of a successful Shopify Plus store. We start by sitting down with you and your team to gain an understanding of your ecommerce business, your brand and your target market. From there, we create the information architecture, user journeys and wireframes that give purpose to your new site, incorporating your branding to powerfully communicate your distinct identity.


With a research-backed framework in place, our web designers draw up plans for your new store, including a style guide to ensure that your brand’s personality is prominent on every page. Once you’re happy with the design, our in-house team of developers bring your new site to life and take it through a rigorous quality assurance process. We make sure everything is perfect for your Shopify Plus store.


Post-launch, the web design process doesn’t stop. As your brand evolves, our UX experts and designers continually work with you to ensure new additions to your Shopify Plus site meet best practice. Whether you’re launching a fresh collection of products or introducing a loyalty scheme, we’ll adapt designs to ensure that your conversion-driving user journey remains consistent.


Your specialist Shopify web design agency

As Shopify Plus partners, we have in-depth knowledge of what performs on the platform, especially when it comes to web design. This allows us to elevate and optimise every part of your site design, from homepage to checkout.

Our skills go beyond sheer function. We also keep our finger on the ecommerce pulse to present fresh, new themes and ideas that will make your brand memorable and keep it at the forefront of innovation. Because that’s what working with a Shopify Plus design agency is all about.

Enhanced user experiences

Exceptional user experiences are what set forward-thinking ecommerce brands apart from the rest. Our Shopify Plus experts will design your site to fulfil your potential customers’ needs, boost satisfaction and accelerate your retention efforts.

Expert UX design

Your ecommerce site should make it easy for customers to carry out your desired goal, whether that’s making a purchase, signing up for a subscription or joining your online community. We work with ambitious brands to achieve their business goals.

Beautiful websites that convert

We’re experts in optimising ecommerce stores with industry-leading customer experiences. Enhance your site, improve user experience and get set for growth with specialist support from our Shopify web design agency.

Case study

Building trust across Omaze’s new UK site

This buzz-worthy business raises money for charities with unmissable prize draws (£1 million house, anyone?). Having already established themselves in the US, Omaze approached us to help them take the UK by storm.

We designed Omaze’s site to amplify their mission, build credibility and increase the volume of entries. Read on to find out how we helped them push the boundaries of what's possible on Shopify Plus.

Our collaborators

Unlock ecommerce excellence

When it comes to the Shopify ecosystem, there are a vast variety of tools on offer to help you enhance your customer experience and drive revenue. We’ve partnered with the industry’s best-loved tech to empower you to get the best out of the Shopify Plus platform. These market-leading partners help us – and you – unlock ecommerce excellence.


What our clients say

"Underwaterpistol have been absolutely amazing for us. The recommendations they have made to the site with regards to loyalty, tools and Shopify Plus itself has helped our team to grow sustainably."

Ross Worswick, Creative Director at Couture Club

“We’ve always trusted and valued UWP’s feedback and recommendations, and we’ve always felt like our website is in the best hands. I’d strongly recommend UWP to anyone looking to migrate to Shopify Plus."

Lisa Neatham, Head of Marketing at Great Little Trading Company

"What I like about the UWP team is how collaborative and results focussed they are. They genuinely feel like an extension of our internal team and obviously care deeply about helping us to succeed."

James Oakes, Chief International Officer at Omaze UK

"UWP is like having an in-house website team. The communication is insane and they really do care about our success. They have experts in every field so working with UWP is one of the best decisions we’ve made."

Oliver White, Founder of Goose and Gander


Frequently asked questions

What does a Shopify web design agency do?

We take care of any design-related tasks across your Shopify Plus store. Whether you’re redesigning your site, migrating to Shopify Plus or optimising your existing site, we’re here to help you finesse and enhance your visual identity.

As your Shopify web design agency, we can support your team with custom design and development, theme customisation, mobile responsive design, Shopify Plus design, Shopify development and Shopify app development. Our team of experts craft seamless user journeys and create visually stunning ecommerce websites that not only look great, but also drive conversions.

Along with web design, we also offer a wide range of other services to supercharge the success of your Shopify Plus store.

Do you only work on Shopify Plus stores?
Do you offer ongoing support after the project is completed?


Featured work

Over the past two decades, we’ve been lucky enough to work with innovative brands across a wide range of verticals. We specialise in designing, building and optimising industry-leading ecommerce stores, working strategically to create stand-out customer experiences that sell. Here are just some of the conversion-boosting projects we’ve worked on.

Award-winning Shopify web designers

Get in touch with us to find out how we can enhance your brand with next-level Shopify Plus web design.

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