Shopify Plus development

Shopify Plus development partners

Specialist Shopify development to supercharge the success of your Shopify Plus store.

Custom development

Enhance your Shopify Plus site with highly customised development solutions, crafted by expert Shopify developers

In 2006, we built one of the world’s first 90 Shopify stores. Now, we’re Shopify Plus development experts with more than two decades of experience learning how to make the most of the platform. We help ecommerce brands like yours achieve success and drive growth on Shopify Plus.


We’re a tech-first Shopify development company. We extend the capabilities of the Shopify Plus platform to give brands a competitive edge, utilising APIs and other technical integrations to enhance the performance and functionality of your store. Our expert Shopify developers craft custom themes and highly customised solutions that deliver exceptional user experiences and ultimately drive revenue.


As early adopters and Shopify Plus Partners, we’ve come to know the platform inside and out, growing as it grows to deliver transformative results for market leaders. We’re passionate about embracing the latest technologies to curate custom solutions to unique client challenges, driving revenue, increasing conversion rates, and providing a competitive edge in the marketplace.


Effective Shopify development is an ongoing process that evolves with your brand and your audience. With regular performance reviews, feature updates, and ongoing maintenance, we ensure that your ecommerce website is always up-to-date, secure, and optimised for maximum conversions. Our goal is to help you continuously improve your site to meet the changing needs of your customers and the ecommerce industry as a whole.

Agency services

Shopify Plus development services

How we can help you maximise your success on Shopify Plus.


Your specialist Shopify development agency

As Shopify Plus partners, we have in-depth knowledge of how to get the most out of the platform, allowing our specialist Shopify web developers to optimise and elevate every part of your site, from homepage to checkout.

Our skills go beyond sheer function; we also keep our finger on the ecommerce pulse, presenting fresh, new themes and ideas that will make your brand memorable. Whether you're looking to revamp your existing site or develop a new one from scratch, we have the skills and expertise to bring your vision to life.

Enhanced user experiences

Exceptional user experiences are what set forward-thinking online businesses apart from the rest. We’ll curate custom solutions to fulfil your users’ needs, boost customer satisfaction and accelerate retention efforts across your site.

Expertly-crafted user journeys

Your ecommerce website design should make it easy for customers to carry out your desired goal, whether that’s making a purchase, signing up for a subscription or joining your online community. We work with you to achieve it.

Shopify Plus sites built to sell

We’re Shopify experts, optimising ecommerce stores with industry-leading shopping experiences. Enhance your site, improve the user experience and get set for growth with specialist support from our Shopify web development agency.

Our collaborators

Unlock ecommerce excellence

When it comes to the Shopify ecosystem, there are a vast variety of tools on offer to help you enhance your customer experience and drive revenue. We’ve partnered with the industry’s best-loved tech to empower you to get the best out of the Shopify Plus platform. These market-leading partners help us – and you – develop ecommerce excellence.


What our clients say

"Underwaterpistol have been absolutely amazing for us. The recommendations they have made to the site with regards to loyalty, tools and Shopify Plus itself has helped our team to grow sustainably."

Ross Worswick, Creative Director at Couture Club

“We’ve always trusted and valued UWP’s feedback and recommendations, and we’ve always felt like our website is in the best hands. I’d strongly recommend UWP to anyone looking to migrate to Shopify Plus."

Lisa Neatham, Head of Marketing at Great Little Trading Company

"What I like about the UWP team is how collaborative and results focussed they are. They genuinely feel like an extension of our internal team and obviously care deeply about helping us to succeed."

James Oakes, Chief International Officer at Omaze UK

"UWP is like having an in-house website team. The communication is insane and they really do care about our success. They have experts in every field so working with UWP is one of the best decisions we’ve made."

Oliver White, Founder of Goose and Gander


Frequently asked questions

What is Shopify Plus development?

Shopify Plus development refers to the process of building and customising online stores using the Shopify Plus platform. It involves creating unique designs, developing custom functionality, integrating third-party apps, and optimising the overall performance of your Shopify Plus store.

What services do you offer as a Shopify Plus agency?
Why should I choose your Shopify development services?
Can you help me migrate to Shopify Plus from another ecommerce platform?
Will you provide ongoing support and maintenance for my Shopify Plus store?


Featured work

Over the past two decades, we’ve been lucky enough to work with innovative brands across a wide range of verticals. We specialise in designing, building and optimising industry-leading ecommerce stores, working strategically to create stand-out customer experiences that sell. Here are just some of the conversion-boosting projects we’ve worked on.

Shopify web development agency

Talk to us about how we can take your Shopify Plus site to the next level.

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