Ecommerce subscriptions

on Shopify Plus

Shopify Plus partners

The specialist Shopify subscriptions agency to unlock recurring revenue and maximise customer lifetime value.

What we do

We help you optimise your subscriptions on Shopify Plus

Done right, a bespoke subscription offering provides more than just steady revenue; it becomes the lifeblood of your online business, cultivating loyal customers and introducing an effective means to generate customer retention. To help you maximise the success of your Shopify subscription, we supercharge every facet of your offering – from the technical foundations to customer-facing interactions like your checkout experience. Here’s how we do it.

01. PLAN

Whether you’re just starting out or looking to elevate an existing subscription business, every brand requires a solid strategy to achieve success. We use advanced analytics to plan and optimise your complete offering, including the layout, functionality, checkout process and customer portal.


Our team of developers sets up your subscription plan on Recharge, ensuring every detail is bespoke to your brand. This means keeping the aesthetic consistent from the landing page, right through to customer accounts and Shopify subscription app.


Next, it’s time to drive the growth of your Shopify subscription service. We’ll help you continuously improve and optimise your offering to maintain its relevance, increase conversion rates and ensure that you’re meeting the changing needs of your subscribers over time.


Your Shopify subscriptions team

As Recharge and Shopify Plus partners, we have in-depth understanding of how to build flexible subscription offerings that drive revenue, foster loyalty and maximise customer lifetime value. Our unique mix of technical and creative expertise allows us to optimise every touchpoint, from the strategy and design to the development and copywriting, ensuring a truly unmatched subscription experience for your customers.

Tailored subscription strategies

We help you craft bespoke subscription strategies built around your brand's unique needs to unlock the full potential of recurring revenue, customer retention and exponential growth.

Seamless technical integrations

With our market-leading technical expertise, we seamlessly integrate and optimise subscription systems, empowering your brand with flawless functionality, effortless management and scalable infrastructure.

Compelling customer experiences

From captivating design to persuasive copywriting, we create unforgettable user experiences that drive customer satisfaction and engagement, and maximise the lifetime value of your customers.

Case study

Redesigning Pooch & Mutt’s subscription platform

Pooch & Mutt delivers natural, supplement-boosted food to the UK’s luckiest dogs. We designed and built their ‘Build a Subscription Box’ feature to enable shoppers to quickly and easily pick their products and delivery frequency. Now, subscribers are able to choose from the full Pooch & Mutt portfolio, with the option of mixing and matching flavours, as well as switching up their pack sizes.

Learn more about how our team optimised Pooch & Mutt subscription product to paw-fection.

Our collaborators

Unlock ecommerce excellence

When it comes to the Shopify ecosystem, there are a vast variety of tools on offer to help you enhance your customer experience and drive revenue. We’ve partnered with the industry’s best-loved tech to empower you to get the best out of the Shopify Plus platform. These market-leading partners help us – and you – unlock ecommerce excellence.


What our clients say

"Underwaterpistol have been absolutely amazing for us. The recommendations they have made to the site with regards to loyalty, tools and Shopify Plus itself has helped our team to grow sustainably."

Ross Worswick, Creative Director at Couture Club

“We’ve always trusted and valued UWP’s feedback and recommendations, and we’ve always felt like our website is in the best hands. I’d strongly recommend UWP to anyone looking to migrate to Shopify Plus."

Lisa Neatham, Head of Marketing at Great Little Trading Company

"What I like about the UWP team is how collaborative and results focussed they are. They genuinely feel like an extension of our internal team and obviously care deeply about helping us to succeed."

James Oakes, Chief International Officer at Omaze UK

"UWP is like having an in-house website team. The communication is insane and they really do care about our success. They have experts in every field so working with UWP is one of the best decisions we’ve made."

Oliver White, Founder of Goose and Gander


Frequently asked questions

What is a subscription model, and how can it benefit my business?

A subscription model allows customers to subscribe to your products or services on a recurring basis. Done well, they can provide steady revenue, foster customer loyalty and create opportunities for increased customer lifetime value.

Why should I choose a subscription model for my brand?
How can Underwaterpistol help improve my subscription brand?
Do you offer ongoing support and maintenance for subscription-based websites?

Free ebook

Supercharge your subscription brand

Want to know exactly what a subscription entails? Our in-depth ebook explores types of offerings, subscription apps, acquisition techniques and brand love-boosting tactics for your store.

Inside, we reveal all the details to consider before you start selling a subscription on your site. If it seems like a lot, don’t panic – reach out and our ecommerce experts will help you get started.


Featured work

Over the past two decades, we’ve been lucky enough to work with innovative brands across a wide range of verticals. We specialise in designing, building and optimising industry-leading ecommerce stores, working strategically to create stand-out customer experiences that sell. Here are just some of the conversion-boosting projects we’ve worked on.

Shopify subscription agency

Talk to us about how we can take your Shopify Plus subscription to the next level.

Enquiry form