eCommerce Agency
The Shopify Plus agency for high-growth brands.
About us
With our unique mix of design, development and digital marketing expertise, we elevate ecommerce brands to the very top of their industries. No matter what stage your business is at, you’re in safe hands with our passionate and results-driven team.
Services
We offer end-to-end ecommerce services, guiding your brand from roadmap through to rising revenue.
Our Services01Plan
02Create
03Grow
04Accelerate
What our clients say
Underwaterpistol have been absolutely amazing for us. The recommendations they have made to the site in regards to loyalty, tools and Shopify Plus itself has helped our team to grow sustainably.
Ross Worswick, Creative Director at Couture Club
What I like about the UWP team is how collaborative and results-focussed they are. They genuinely feel like an extension of our internal team and obviously care deeply about helping us to succeed.
James Oakes, Chief International Officer at Omaze UK
UWP is like having an in-house website team. Their communication is insane and they really do care about our success. They have experts in every field so working with UWP is one of the best decisions we’ve made.
Oliver White, founder at Goose & Gander
During the project and since then we’ve always trusted and valued UWP’s feedback and recommendations, and we’ve always felt like our website is in the best hands… I’d strongly recommend UWP to anyone taking on a web project or looking for day-to-day help with web dev!
Lisa Neatham, Head of Marketing at GLTC
Portfolio
For over 15 years, we’ve been building best-in-class ecommerce experiences. Here are just a few of our latest projects.
Arighi Bianchi
A luxury brand with luxury ambitions. We helped Arighi Bianchi digitally redecorate their business with a new website design, air-tight development, and a marketing strategy overhaul.
Omaze
This buzz-worthy business raises money for charities with unmissable prize draws (£1 million house, anyone?). We redesigned their site to amplify their mission and increase the volume of entries.
Patou
When LVMH’s Patou made the choice to move their luxury label to Shopify Plus, our team of developers brought their prestige designs to life with a slick, speedy international store.
Brewdog
The members club of beer lovers’ dreams, BrewDog & Friends, turned to us for slick art direction, compelling content and a strategy to supercharge their new subscription service.
Brew Tea Co.
Tasked with “pushing the boundaries for exceptional food content”, we revamped Brew Tea Co.’s UX and subscription offering – complete with a host of new, conversion-fuelling features.
The Couture Club
After helping this premium powerhouse navigate the Shopify ecosystem, we levelled up their loyalty scheme, The Club, to produce a 58% increase in sign-ups.
Premama Wellness
We powered up Premama’s subscription portal by moving them over to ReCharge. Then we tailored the design to perfection, optimising every element – from accounts to product page.
Pooch & Mutt
On the tails of a mid-lockdown sales boom, Pooch & Mutt tapped our team for an ecommerce revamp – including a refreshed design, a new loyalty scheme and a doggie photoshoot.
Our collaborators
Discover the tech partners that help us – and you – unlock ecommerce excellence.
Blog
#EcomInsights: Why customer experience is critical for boosting conversions
In this edition of our #EcomInsights series, we spoke to Mairaid Harte, Strategic Partnerships Manager at Klevu, about how brands can build trust, boost conversions...
4 signs it’s time to prioritise customer loyalty and retention
As the ecommerce industry continues to grow at a rapid rate, so do the challenges and threats that merchants face, from price wars with competitors...
Omnichannel ecommerce: a guide to retargeting for Shopify stores
Your customers already use multiple channels to get in touch with you and buy your products. As well as browsing your online store, they...
#EcomInsights: How to increase retention with custom loyalty programs
In this edition of our #EcomInsights series, we spoke to Georgie Walsh, Content Marketing Manager at LoyaltyLion, about how building emotional connections with customers is...
5 innovative NFT use cases for ecommerce
The ever-evolving world of ecommerce has drastically shifted in recent years, and NFTs are the latest innovation to shake things up. From upgraded loyalty programmes...
Headless ecommerce: Everything you need to know
If you’re struggling to stand out in a competitive market, or you’re frustrated by the limitations of your current ecommerce platform, we might just have the...
8 forward-thinking brands in the metaverse
As global brands continue to grow and expand their reach, many are turning to Web3 technologies as a way to connect with customers and create...
#EcomInsights: Why data-driven marketing is the only way to succeed
In this edition of our #EcomInsights series, we spoke to Ari Messer, Co-founder and CMO of Littledata, about how a data-driven marketing approach is the...
Web3 use cases for ecommerce: 3 brands getting it right
So, you've heard about Web3 and all the amazing opportunities it presents for ecommerce brands, but you’re not quite sure exactly how Web3 technologies can...
Web3 ecommerce: How Web3 will transform online retail
Web3 this, metaverse that; there’s a lot of talk at the moment about an excitingly ominous version of the internet that may or may not...