Shopify Plus

loyalty programmes

Shopify Plus partners

Unlock unwavering customer loyalty with bespoke loyalty programmes for Shopify Plus.

What we do

Tailored loyalty solutions to engage, reward and retain your loyal customers

We design and build ecommerce customer loyalty programmes that revolutionise the way you engage with your audience. By tailoring a custom rewards programme to your brand, we help you create meaningful connections with your ecommerce customers, inspire repeat purchases and foster a community of devoted brand advocates.

01. PLAN

Our process begins with a comprehensive analysis of your brand, target audience, and retention goals. Through in-depth research and strategic discussions, we develop a tailored loyalty & referral programme blueprint that aligns with your brand values and customer preferences.


With a solid plan in place, our expert development team takes charge of implementing your Shopify loyalty programme seamlessly. We leverage our technical expertise to integrate the loyalty & rewards software with your existing ecommerce platform, or build a new loyalty infrastructure from scratch if required.


Ongoing optimisation is at the core of our approach. We continuously monitor and analyse the performance of your loyalty programme and wider retention efforts to maximise their effectiveness, delving into data analytics, tracking key metrics and customer behaviour to gain valuable insights that inform ongoing improvements.


The right team to enhance your Shopify loyalty & retention programme

As Shopify Plus partners, we have in-depth knowledge of how to get the most out of the platform, ensuring that your loyalty & rewards solution seamlessly integrates with your Shopify infrastructure. Our expertise enables us to leverage the full potential of Shopify’s features, unlocking unparalleled scalability, flexibility and performance for your loyalty programme and entire shopping experience.

Our skills go beyond sheer function; we also keep our finger on the ecommerce pulse, presenting fresh, new themes and ideas that will make your brand memorable. Whether you're looking to revamp an existing customer rewards programme or build a new one from scratch, we have the skills and knowledge to bring your vision to life.

Bespoke loyalty solutions

Tailoring your loyalty programme to your brand's unique identity and goals, we develop strategic solutions that captivate your audience, drive repeat purchases and foster loyal customers.

Seamless integration and implementation

Our specialist team ensures the seamless integration of the loyalty & rewards programme with your existing tech stack, providing a smooth implementation process that minimises disruptions and maximises customer engagement.

Continuous optimisation

We go beyond implementation. We constantly optimise your Shopify loyalty programme through data-driven insights, performance analysis and strategic refinements, ensuring it remains a powerful tool for sustained customer retention and business growth.

Case study

Increasing The Couture Club’s loyalty programme sign-ups by +58%

Bringing shoppers a collection of premium streetwear and accessories, The Couture Club is one of the fashion world’s biggest digital disruptors. When they approached us, they were looking for a Shopify Plus partner who could help them navigate the ecosystem, accelerate their growth and give their Shopify loyalty programme the relaunch it deserved.

Learn more about how we refreshed and relaunched The Couture Club's loyalty programme with the LoyaltyLion platform.

Our collaborators

Unlock ecommerce excellence

When it comes to the Shopify ecosystem, there are a vast variety of tools on offer to help you enhance your customer experience and drive revenue. We’ve partnered with the industry’s best-loved tech to empower you to get the best out of the Shopify Plus platform. These market-leading partners help us – and you – unlock ecommerce retention excellence.


What our clients say

"Underwaterpistol have been absolutely amazing for us. The recommendations they have made to the site with regards to loyalty, tools and Shopify Plus itself has helped our team to grow sustainably."

Ross Worswick, Creative Director at Couture Club

“We’ve always trusted and valued UWP’s feedback and recommendations, and we’ve always felt like our website is in the best hands. I’d strongly recommend UWP to anyone looking to migrate to Shopify Plus."

Lisa Neatham, Head of Marketing at Great Little Trading Company

"What I like about the UWP team is how collaborative and results focussed they are. They genuinely feel like an extension of our internal team and obviously care deeply about helping us to succeed."

James Oakes, Chief International Officer at Omaze UK

"UWP is like having an in-house website team. The communication is insane and they really do care about our success. They have experts in every field so working with UWP is one of the best decisions we’ve made."

Oliver White, Founder of Goose and Gander


Frequently asked questions

Can a bespoke Shopify loyalty programme benefit my ecommerce business?

Absolutely! A fully customised loyalty programme can help you increase customer retention, foster brand loyalty, drive repeat purchases and boost customer lifetime value. It can also provide a competitive advantage that helps differentiate your brand in the crowded ecommerce market.

How can a loyalty programme enhance customer engagement on my ecommerce website?
What kind of rewards and incentives can be included in an ecommerce loyalty programme?


Featured work

Over the past two decades, we’ve been lucky enough to work with innovative brands across a wide range of verticals. We specialise in designing, building and optimising industry-leading ecommerce stores, working strategically to create stand-out customer experiences that sell. Here are just some of the conversion-boosting projects we’ve worked on.

Shopify loyalty & retention programmes

Talk to us about how we can help you drive revenue, retention and customer satisfaction with a bespoke Shopify loyalty programme.

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