Creative branding agency

Your journey starts here

We’re a specialist ecommerce branding agency that helps you craft and communicate your distinctive brand identity.

Creative branding agency

Building stand-out ecommerce brands that grab attention and yield results

As a brand design, strategy and identity agency rolled into one, we're well-equipped to guide your business through the entire branding process, from developing a compelling brand strategy to creating attention-grabbing brand visuals that help you stand out.

We combine strategic thinking with creative ideas and digital design to develop a brand that communicates your message and compels your audience to engage with it. Here’s how we do it.


We start by getting to know you. Our expert branding agency team will conduct in-depth research and analysis to gain an understanding of your brand's values, mission, target audience, competition and market trends. We’ll also identify your unique selling proposition and positioning to ensure your new brand exudes a personality that is distinctively yours.


Based on those insights, we’ll develop a comprehensive brand strategy that outlines your distinctive brand identity. This includes working closely with your team to create your visual identity, including logo, colour palette and typography, as well as your values, tone of voice, personality and messaging. We craft compelling digital strategies that appeal to your audience and position your business as a unique and relevant solution in the marketplace.


With your strategy in place, we’ll bring your brand to life by creating your stand-out visual elements and ensuring your identity is cohesive across all touchpoints. Our creative branding agency team will also provide you with guidelines to ensure consistency in the way your brand is represented visually in the future. We’ll help you establish a strong visual presence, connect with your target audience, and differentiate yourself from competitors.


Your brand design agency partners

If you're looking for a London-based creative branding agency that can help you develop a powerful brand strategy and memorable visual assets that make you stand out, look no further than Underwaterpistol.

Over the past two decades, we’ve worked with some of the world’s most innovative ecommerce brands to craft their visual identity, distinguish themselves in a competitive marketplace and connect with their audience across channels. We know what we’re doing when it comes to branding.

Craft your brand's visual identity

With our creative services, we'll work with you to develop a visually stunning identity that accurately showcases your brand’s distinctive personality.

Command attention

We'll help you capture the attention of your target audience through powerful messaging and stunning visuals that leave a lasting impression.

Yield results

We're committed to delivering measurable results. From increased brand recognition to higher conversion rates, we drive growth by creating meaningful brands.

Our collaborators

Unlock ecommerce excellence

When it comes to the Shopify ecosystem, there are a vast variety of tools on offer to help you enhance your customer experience and drive revenue. We’ve partnered with the industry’s best-loved tech to empower you to get the best out of the Shopify Plus platform. These market-leading partners help us – and you – unlock ecommerce excellence.


What our clients say

"Underwaterpistol have been absolutely amazing for us. The recommendations they have made to the site with regards to loyalty, tools and Shopify Plus itself has helped our team to grow sustainably."

Ross Worswick, Creative Director at Couture Club

“We’ve always trusted and valued UWP’s feedback and recommendations, and we’ve always felt like our website is in the best hands. I’d strongly recommend UWP to anyone looking to migrate to Shopify Plus."

Lisa Neatham, Head of Marketing at Great Little Trading Company

"What I like about the UWP team is how collaborative and results focussed they are. They genuinely feel like an extension of our internal team and obviously care deeply about helping us to succeed."

James Oakes, Chief International Officer at Omaze UK

"UWP is like having an in-house website team. The communication is insane and they really do care about our success. They have experts in every field so working with UWP is one of the best decisions we’ve made."

Oliver White, Founder of Goose and Gander


Frequently asked questions

How does your branding agency approach creating a brand strategy?

We take a collaborative approach to creating your brand strategy, working closely with you to understand your unique business, target audience and value proposition. After developing that understanding, we create a brand strategy that’s crafted to work towards your specific needs. We’re your branding agency partners, meaning we’re working with you to achieve your goals.

What kind of visual identity elements does your brand design agency create?
What kind of businesses do you work with?


Featured work

Over the past two decades, we’ve been lucky enough to work with innovative brands across a wide range of verticals. We specialise in designing, building and optimising industry-leading ecommerce stores, working strategically to create stand-out customer experiences that sell. Here are just some of the conversion-boosting projects we’ve worked on.

Let's get creative

Talk to us about how we can help you create a brand identity that resonates with your audience and drives results.

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