Tech stack consultancy

Optimising your Shopify tech stack

Our Tech Stack Consultancy service is meticulously tailored to ecommerce businesses seeking to optimise their digital operations.

What we do

Uncovering inefficiencies, potential risks and hidden opportunities to refine your Shopify stack

We’ll carry out a thorough evaluation of the technologies powering your ecommerce business, delving into everything from customer-facing applications to the backend systems managing your data.

Our review encompasses all aspects: your ecommerce platform, CMS, CRM, inventory management, payment gateways, marketing automation tools, analytics platforms and ecommerce systems. Here are the key steps involved in our process.


Through strategic discovery workshops, we’ll get to know your Shopify business inside-out. We’ll establish how your current tech stack is utilised, the data it produces, the features you want to retain and areas for new functionalities.


Our team performs a deep-dive analysis of each tool, spotting bottlenecks, redundancies and gaps. We meticulously inspect integration points to ensure seamless data flow and interoperability.


We scrutinise your stack's security measures, enabling our expert team to pinpoint vulnerabilities and ensure consistent alignment with best practices and relevant regulations.


We gauge the scalability of your tech stack, so we can ensure that it's prepared to handle growth, traffic surges, increased transactions and data expansion.


We identify the systems and AI-powered automations that can boost your store's conversions and support your ecommerce goals, providing a detailed breakdown of suggested features and tools for your Shopify Plus store.


We’ll furnish a comprehensive report with actionable strategies to refine your tech stack, from suggesting new tools to identifying unnecessary ones or recommending enhancements.


Must-have ecommerce tech stack consultancy to fuel business growth

At Underwaterpistol, we're not just auditing your ecommerce tech stack. We’re transforming your tech stack into a seamless, efficient and scalable system that is customised to your unique requirements.

Our in-depth expertise in ecommerce technology ensures your business operates at its peak performance. Don't let a misaligned tech stack impede your progress. Partner with us to equip your business for ecommerce success, today and into the future.

Efficiency & cost savings

A fully optimised and AI-enhanced tech stack can lead to leaner operations, performance improvement, significant cost savings and an exceptional customer experience.

Data-driven decisions

An integrated tech stack empowers you to leverage data effectively, facilitating better-informed, data-driven business decisions that enable you to scale at pace.

AI-powered innovation

AI is a game-changer for ecommerce brands. We’ll introduce you to powerful AI solutions that will help you increase efficiency, drive innovation and gain competitive advantage.

Our collaborators

Unlock ecommerce excellence

When it comes to the Shopify ecosystem, there are a vast variety of tools on offer to help you enhance your customer experience and drive revenue. We’ve partnered with the industry’s best-loved tech to empower you to get the best out of the Shopify Plus platform. These market-leading partners help us – and you – unlock ecommerce excellence.


What our clients say

"Underwaterpistol have been absolutely amazing for us. The recommendations they have made to the site with regards to loyalty, tools and Shopify Plus itself has helped our team to grow sustainably."

Ross Worswick, Creative Director at Couture Club

“We’ve always trusted and valued UWP’s feedback and recommendations, and we’ve always felt like our website is in the best hands. I’d strongly recommend UWP to anyone looking to migrate to Shopify Plus."

Lisa Neatham, Head of Marketing at Great Little Trading Company

"What I like about the UWP team is how collaborative and results focussed they are. They genuinely feel like an extension of our internal team and obviously care deeply about helping us to succeed."

James Oakes, Chief International Officer at Omaze UK

"UWP is like having an in-house website team. The communication is insane and they really do care about our success. They have experts in every field so working with UWP is one of the best decisions we’ve made."

Oliver White, Founder of Goose and Gander


Featured work

Over the past two decades, we’ve been lucky enough to work with innovative brands across a wide range of verticals. We specialise in designing, building and optimising industry-leading ecommerce stores, working strategically to create stand-out customer experiences that sell. Here are just some of the conversion-boosting projects we’ve worked on.

Ecommerce tech stack consultancy

Talk to us about how we can help you refine your ecommerce tech stack to increase efficiency and propel growth.

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