Shopify Plus SEO agency

Shopify Plus partners

Turbocharge your website’s visibility with creative and technical Shopify SEO services that get you noticed.

Get set for SEO success

SEO expertise for Shopify Plus stores

If you’re struggling to generate organic traffic to your Shopify Plus store, we’re here to help. As Shopify Plus Partners, we know the ecommerce platform inside out. We’ll set your site up for maximum search visibility with specialist Shopify SEO services. Here’s how we’ll do it.

01. PLAN

Whether you’re starting from scratch or optimising an existing site, we’ll run a complete competitor, content marketing and technical SEO audit to highlight the most lucrative opportunities to get your site ranking. We then use our wealth of experience as a specialist Shopify SEO agency to inform your powerful, data-driven SEO strategy that boosts your rankings and enhances the experience on your site


Our team of ecommerce SEO experts ensures your site’s technical foundation is working as it should, identifying SEO issues and implementing changes to get it set up for success. Meanwhile, our ecommerce-focused copywriters craft content that’s optimised for search - and your audience - to increase your online visibility and drive organic traffic.


As your site grows, so should your SEO strategy, and so should the support you receive from your Shopify SEO agency. Through regular reporting, we continually explore ways to boost your organic search rankings, while ensuring you gain maximum visibility for relevant keywords. Soon, your ecommerce traffic will be rising in line with your elevated rankings.


Specialist Shopify SEO services

Many specialist Shopify SEO agencies cover just one side of ecommerce SEO – the technical or the content. But one doesn’t work as hard without the other. At Underwaterpistol, we maximise success by working on both areas, allowing an effectively optimised technical setup to support a carefully-crafted SEO content strategy. This holistic approach allows brands to unlock tangible results from our efforts – including higher traffic, an increase in conversion rate and more online sales.

Boost your organic exposure

If you’re ready for your Shopify Plus site to be seen by a wider audience, SEO should sit at the core of your marketing efforts. We’ll help you make it happen by arming you with a powerful, results-driven SEO strategy.

Engaging SEO content

We’ll craft high-quality copy that isn’t just optimised for search, but also engages your customers, communicates the information you want to share and enhances the user experience on your site.

One-stop Shopify SEO agency

Our Shopify SEO specialists will introduce a sound technical setup across your site and deliver engaging SEO content to attract organic traffic, enhance the effectiveness of your ecommerce site and transform your search engine rankings.

Our collaborators

Unlock ecommerce excellence

When it comes to the Shopify ecosystem, there are a vast variety of tools on offer to help you enhance your customer experience and drive revenue. We’ve partnered with the industry’s best-loved tech to empower you to get the best out of the Shopify Plus platform. These market-leading partners help us – and you – unlock ecommerce excellence.

Expert Shopify SEO agency

Why does SEO matter?

SEO, or ‘search engine optimisation’, is arguably one of the most important channels in any ecommerce business’ digital strategy, but it’s also one that is all too often overlooked.

Simply put, SEO is the process of improving your site and user experience to increase its visibility when people search for products or services on search engines like Google. The higher the visibility of your ecommerce site, the more traffic you’re likely to receive. That means more potential customers.

When it comes to developing your online presence, improving your search engine visibility should be at the forefront of your digital efforts. Why? Because it forms part of a complete digital profile, and provides consistent traffic and revenue to your website. Done well, it can also cement a sense of market share in your industry.

While there’s no one-size-fits-all approach, SEO is crucial to implement and maintain in order to reach commercial targets. If your competitors are climbing the rankings, if you can’t quite break past Google’s page 2, or if recent algorithm changes have impacted your rankings, you’re in the right place. We know what it takes to get your site in the SERP (search engine results page). Talk to us about implementing your data-backed, revenue-driving SEO strategy.


What our clients say

"Underwaterpistol have been absolutely amazing for us. The recommendations they have made to the site with regards to loyalty, tools and Shopify Plus itself has helped our team to grow sustainably."

Ross Worswick, Creative Director at Couture Club

“We’ve always trusted and valued UWP’s feedback and recommendations, and we’ve always felt like our website is in the best hands. I’d strongly recommend UWP to anyone looking to migrate to Shopify Plus."

Lisa Neatham, Head of Marketing at Great Little Trading Company

"What I like about the UWP team is how collaborative and results focussed they are. They genuinely feel like an extension of our internal team and obviously care deeply about helping us to succeed."

James Oakes, Chief International Officer at Omaze UK

"UWP is like having an in-house website team. The communication is insane and they really do care about our success. They have experts in every field so working with UWP is one of the best decisions we’ve made."

Oliver White, Founder of Goose and Gander


Frequently asked questions

What is SEO for Shopify Plus?

Shopify SEO (search engine optimisation) is the process of optimising your Shopify Plus store to rank higher in search engine results pages (SERPs) and drive more organic traffic to your site. This involves optimising various aspects of your website, such as content, keywords, meta descriptions and URLs, to make it more search engine-friendly.

Why is SEO important for Shopify Plus stores?
How does SEO work for Shopify Plus stores?

Free ebook

Secrets of Search: Your guide to SEO market share

Is your website generating less organic traffic than you’d like? Are you missing out on an opportunity to get your products in front of the right people and boost ecommerce sales? Then it’s time to update your SEO strategy.

There’s no one-size-fits-all approach to SEO, but there are tried and tested processes that you can follow to make it work for you. We’ve put them all in this comprehensive SEO ebook.


Featured work

Over the past two decades, we’ve been lucky enough to work with innovative brands across a wide range of verticals. We specialise in designing, building and optimising industry-leading ecommerce stores, working strategically to create stand-out customer experiences that sell. Here are just some of the conversion-boosting projects we’ve worked on.

Expert Shopify SEO

Talk to us about how our SEO experts can help your Shopify Plus store climb the ranks in organic search.

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