Shopify Plus UX

design agency

Shopify UX design

Showcase your brand and supercharge sales with specialist Shopify Plus UX design that builds trust, promotes brand recognition and improves the overall user experience.

Convert more, retain better

Market-leading customer experiences that convert

As a specialist Shopify UX design agency with over two decades in the business, we know what it takes to create visually impressive Shopify Plus sites that do more than just look pretty. We curate seamless user experiences that strengthen your brand, drive sales and enhance customer loyalty. Here’s how we do it.

01. PLAN

Design research drives the creation of a successful ecommerce site. Our process starts with a user experience workshop, where our design experts sit down with you to better understand the needs of your business and your customers. From there, we create the information architecture, user journeys, and wireframes that give purpose to your new site, combining your branding with airtight Shopify UX design to maximise sales.


With a research-backed framework in place, our design team will draw up plans for your new store, including a style guide to ensure that your brand’s personality is prominent on every page. Once you’re happy with it, our development team will bring your beautiful design to life and take it through a rigorous quality assurance process. We make sure everything is perfect for your Shopify store.


Post-launch, design doesn’t stop. As your brand evolves, our UX experts and designers continually work with you to ensure new Shopify Plus site additions meet user experience best practice. Whether you’re launching a fresh collection of products or introducing a loyalty scheme, we’ll adapt designs to ensure that your conversion-driving user journey remains consistent.


Your specialist Shopify Plus UX agency

As Shopify Plus partners, we have in-depth knowledge of what performs on the platform, especially when it comes to ecommerce UX design. This allows our experienced in-house team to elevate and optimise every part of your site design, from homepage to checkout.

Our skills go beyond sheer function. We also keep our finger on the ecommerce pulse to present fresh, new themes and ideas that will make your brand memorable and keep it at the forefront of innovation. Because that’s what working with a Shopify UX design agency is all about.

Enhanced user experiences

Exceptional user experiences are what set forward-thinking ecommerce brands apart from the rest. We’ll design your site to fulfil your users’ needs, delight potential customers and reinvigorate your online presence.

Expertly-crafted user journeys

Your Shopify Plus site should make it easy for customers to carry out your desired goal, whether that’s making a purchase, signing up for a subscription or joining your online community. We work with you to enhance your conversion rate.

Shopify stores built to sell

We’re experts in optimising Shopify Plus stores with industry-leading UX design. Enhance your site, improve customer engagement and get set for sustainable growth with specialist support from our Shopify UX design agency.

Case study

Building trust across Omaze’s new UK site

This buzz-worthy business raises money for charities with unmissable prize draws (£1 million house, anyone?). Having already established themselves in the US, Omaze approached us to help them take the UK by storm.

We designed Omaze’s site to amplify their mission, build credibility and increase the volume of entries. Read on to find out how we helped them push the boundaries of what's possible on Shopify Plus.

Our collaborators

Unlock ecommerce excellence

When it comes to the Shopify ecosystem, there are a vast variety of tools on offer to help you enhance your customer experience and drive revenue. We’ve partnered with the industry’s best-loved tech to empower you to get the best out of the Shopify Plus platform. These market-leading partners help us – and you – unlock ecommerce excellence.


What our clients say

"Underwaterpistol have been absolutely amazing for us. The recommendations they have made to the site with regards to loyalty, tools and Shopify Plus itself has helped our team to grow sustainably."

Ross Worswick, Creative Director at Couture Club

“We’ve always trusted and valued UWP’s feedback and recommendations, and we’ve always felt like our website is in the best hands. I’d strongly recommend UWP to anyone looking to migrate to Shopify Plus."

Lisa Neatham, Head of Marketing at Great Little Trading Company

"What I like about the UWP team is how collaborative and results focussed they are. They genuinely feel like an extension of our internal team and obviously care deeply about helping us to succeed."

James Oakes, Chief International Officer at Omaze UK

"UWP is like having an in-house website team. The communication is insane and they really do care about our success. They have experts in every field so working with UWP is one of the best decisions we’ve made."

Oliver White, Founder of Goose and Gander


Frequently asked questions

What does a Shopify UX design agency do?

We take care of any creative design-related tasks across your Shopify store. Whether you’re redesigning your site, migrating to Shopify Plus or optimising your existing ecommerce website, we’re here to help you craft digital solutions to finesse and enhance your user experience.

As your Shopify UX design partners, we can support your team with custom design and development, theme customisation, mobile responsive design, Shopify Plus design and development, and Shopify app development. We craft seamless user journeys and create bespoke websites that not only look great, but also drive conversions.

Along with bespoke design, we also offer a wide range of other services to supercharge the success of your Shopify ecommerce store. Learn more about our Shopify Plus services here.

Do you only work on Shopify Plus stores?
Do you offer ongoing support after the project is completed?


Featured work

Over the past two decades, we’ve been lucky enough to work with innovative brands across a wide range of verticals. We specialise in designing, building and optimising industry-leading ecommerce stores, working strategically to create stand-out customer experiences that sell. Here are just some of the conversion-boosting projects we’ve worked on.

Your expert UX design agency

Get in touch with us to find out how we can enhance your brand with next-level UX design for Shopify.

Enquiry form