Underwaterpistol is the Best Shopify Plus Agency in EMEA

Underwaterpistol is the Best Shopify Plus Agency in EMEA

We can’t wipe the grins off our faces today at Underwaterpistol. We’ve just been announced as the winner of the ‘Best Shopify Plus Agency EMEA’ in the Yotpo Partner Awards

Our partners Yotpo have recognised us as the leading agency in the Shopify Plus ecosystem, particularly for our work with our fantastic client Arighi Bianchi. The award, which we’re so proud to receive, reflects our expertise on the Shopify Plus platform and recognises the work we do with and for Yotpo clients. Big congratulations to the whole UWP team.


Yotpo Partner Awards 2021


Shopify Plus Agency of the Year


Yotpo provide an advanced ecommerce marketing platform that arms online retail brands with tools to enhance their business, including customer reviews, user-generated content, visual marketing and loyalty and referral schemes. Their yearly partner awards celebrate the achievements of their top agency and tech partners and recognises their contribution to creating stand-out ecommerce experiences that drive growth. 

This year, Yotpo has recognised Underwaterpistol as the most innovative Shopify Plus agency in Europe, the Middle East and Africa. We’re totally thrilled about it.


Demonstrating our Shopify Plus expertise


When considering which agency will win the ‘Best Shopify Plus Agency’ award, Yotpo took specific projects that showcase those agencies’ expertise into consideration. For Underwaterpistol, this project was our work with Arighi Bianchi. 


Arighi Bianchi

Image source: Arighi Bianchi


We started working with Arighi Bianchi in 2020. It was the same year that lockdowns meant we were all stuck at home, surrounded by our furniture, more than ever before. This unusual and unpredicted situation led to a surge in the home and interior industry, which Arighi Bianchi recognised. They seized the opportunity to carry out a full ecommerce overhaul and rebrand to propel their business into the new era of homeware, and they came to us to help them do it. 

Arighi Bianchi experienced great results when we revamped their email and SEO strategies with creative and data-led solutions. Then, they were ready for the full rebrand.


Arighi Bianchi’s ecommerce transformation 


We managed Arighi Bianchi’s rebrand from start to finish. First, we developed a new look and feel that gives their classic heritage brand image a contemporary edge. This included producing a new logo, new typography, new colourways and new visual direction. New everything to future-proof Arighi Bianchi’s aesthetic, both online and offline. 

Once we’d defined the branding – including a cerulean blue that’s become the brand’s signature shade – our team of designers worked it into wireframes, optimised with UX best practises. Our goals were to not just give Arighi Bianchi a thumb-stopping aesthetic, but to elevate the site’s functionality for easy browsing and a joyful user journey. Furniture shopping should be exciting, and the swish, fast, seamless site our developers built brings that to life.


Arighi Bianchi Shopify Plus

 Image source: Arighi Bianchi


But, there’s more. Part of modernising a brand is upgrading its digital solutions, and social media plays a pivotal role in driving sales. On Instagram, interior accounts that give followers a peek at aspiration lifestyles are thriving. To show just how covetable Arighi Bianchi’s pieces are, we integrated user generated content on the site with Yotpo. We then worked with them on incorporating individual product reviews on product detail pages, furthering the trust cues that excite, engage and persuade shoppers to go ahead and get that sofa of dreams.  

The continuation of this new digital marketing strategy took Arighi Bianchi’s newly launched site to new heights, resulting in a 54% increase in overall conversion rate and a 44% increase in online revenue. They are really happy with the results of the ongoing project and - quite frankly - so are we. 

To read more about our work with Arighi Bianci, take a look at our case study


An award-winning Shopify Plus agency 


Winning the ‘Best Shopify Plus Agency EMEA’ award means so much to us at Underwaterpistol. It’s amazing to be recognised by one of our most respected partners, and it highlights the work we do to deliver best-in-class ecommerce experiences for the exceptional clients we work with. 

Our passionate and experienced team works hard to turn ambitious brands into market leaders with end-to-end design, development and digital marketing expertise. We’re grateful to be recognised for this work, and for our role in helping online retail brands grow and thrive on Shopify Plus’ game-changing platform. Thanks, Yotpo!

If you’re looking for expert ecommerce support from a globally-recognised Shopify Plus agency, talk to us. We’d love to help.


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