Content creation

Content marketing agency

Enrich your brand, showcase your products and generate revenue with conversion-driving visual and written content.

Let's talk content

We’re the content creation agency for ecommerce brands

From thumb-stopping visuals for your social media platforms, paid ads and email marketing, to SEO blog posts for your website; we’re the one-stop-shop content marketing agency for high-growth ecommerce brands.


Your content marketing strategy should showcase exactly what you have to offer. It increases brand awareness, drives traffic to your site, and it provides an all-important opportunity to sell. Our expert team is here to help you develop and implement a strategy that puts your products in front of the right people and works towards your marketing goals.


Looking for a homepage overhaul? Or product page stills that help sales soar? We create high-quality content to engage and compel new and existing customers. Whether you need a photoshoot brief, a tone of voice guide or SEO content creation, we offer creative services that will elevate your brand story and produce tangible results.


We’re experts in producing powerful, best practice visual and written content that gets results - because we’ve got the experience, expertise and data to back it up. Our passionate team of art directors, designers and copywriters make up a digital content agency that enhances your ecommerce store, social media marketing and paid ads. Every strategy is backed by data to boost your brand image and your conversion rate.


Your data-first content marketing agency

Here at Underwaterpistol, we live and breathe content. We understand the importance of a data-backed, conversion-driven content strategy, and we have decades of experience producing show-stopping visuals and written content that gets people talking.

Ecommerce-friendly art direction

Our multi-skilled team offers creative services that help your brand stand out in the ecommerce crowd, turning browsers into buyers.

Thumb-stopping visuals

Take your website, social platforms and email channels to the next level with imagery that stops the scroll.

SEO content creation

Drive traffic to your site and accelerate conversions with SEO content that’s tailored to your audience and your company’s tone of voice.

Case study

Bringing Pooch & Mutt’s visual content back to life

Pooch & Mutt deliver natural, supplement-boosted food to the UK’s luckiest dogs in order to nurture their bodies and minds. During lockdown, their sales soared as consumers switched from their usual supermarket brands to online shopping.

That’s when the brand knew it was time to level up their on-site experience with new creative, new designs and a new subscription service. Read how we helped Pooch & Mutt revamp their content creation strategy to attract customers to their newly enhanced site.

Our collaborators

Unlock ecommerce excellence

When it comes to the Shopify ecosystem, there are a vast variety of tools on offer to help you enhance your customer experience and drive revenue. We’ve partnered with the industry’s best-loved tech to empower you to get the best out of the Shopify Plus platform. These market-leading partners help us – and you – unlock ecommerce excellence.


What our clients say

"Underwaterpistol have been absolutely amazing for us. The recommendations they have made to the site with regards to loyalty, tools and Shopify Plus itself has helped our team to grow sustainably."

Ross Worswick, Creative Director at Couture Club

“We’ve always trusted and valued UWP’s feedback and recommendations, and we’ve always felt like our website is in the best hands. I’d strongly recommend UWP to anyone looking to migrate to Shopify Plus."

Lisa Neatham, Head of Marketing at Great Little Trading Company

"What I like about the UWP team is how collaborative and results focussed they are. They genuinely feel like an extension of our internal team and obviously care deeply about helping us to succeed."

James Oakes, Chief International Officer at Omaze UK

"UWP is like having an in-house website team. The communication is insane and they really do care about our success. They have experts in every field so working with UWP is one of the best decisions we’ve made."

Oliver White, Founder of Goose and Gander


Frequently asked questions

What content creation services do you offer?

We offer a wide range of visual and written content creation services, including art direction, product photography, lifestyle photography, videography, copywriting, product descriptions, SEO content creation and more. Our team works closely with brands to create custom content solutions and strategies that engage their target audience, increase conversions and get their products in front of the right people.

How do you ensure that the content you create is aligned with my brand?
What are the benefits of working with a specialist content creation agency?

Free ebook

Your guide to thumb-stopping ad creative

In our Ad Creative ebook, we show you what it takes to create thumb-stopping, click-boosting, sales-driving assets. Your customers see up to 10,000 (!) ads per day – yours needs to command attention.

That's why we’ve packed this free guide with creative advice from Art Director, Francesca Boyd, Design Lead, Sara Azmy, and Copywriter, Zara Kenyon. Get digital marketing right and supercharge your social media content creation.


Featured work

Over the past two decades, we’ve been lucky enough to work with innovative brands across a wide range of verticals. We specialise in designing, building and optimising industry-leading ecommerce stores, working strategically to create stand-out customer experiences that sell. Here are just some of the conversion-boosting projects we’ve worked on.

Let's get creative

Get in touch to find out how we can boost your brand identity with compelling content that converts.

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