What is CRO?
CRO stands for conversion rate optimization, this is the process of optimizing your profits through analytics and user feedback.
Simply put it is about understanding why your website visitors aren’t buying and fixing it.
Not Just A/B Testing
Many people think conversion rate optimization is the same thing as A/B testing. But A/B testing is actually only one step in a much more in-depth process. We start with a 3 month optimization plan, collect and analyse data and A/B test your website monthly.