Email Marketing

Invest in email marketing that sells

We create data-driven strategies and thumb-stopping content to drive impact in your customers’ inboxes.

Contact us

POMP flowers

 “We had two intro calls, and I was blown away after each conversation. We look for the partners who have the same cultural values we have – high commitment, integrity and expertise in what you’re doing – and straight away it felt like a strong relationship.” 

Layne Cox, Executive Marketing Lead


Your dedicated Shopify email marketing team will define a bespoke strategy for you, focusing on optimised flows and a compelling campaign calendar. Did you know that even a simple Welcome flow can generate up to 320% more revenue when it’s set up correctly?


Combining audience insights with best-in-class knowledge, we create and implement your email campaigns. This covers everything from writing the copy to designing the template and segmenting sends to increase impact.


We measure and analyse performance to ensure your audience is always growing and engaged. By employing acquisition and retention tactics – plus A/B tests – we deliver strong return on investment.

Why Underwaterpistol?

As your email marketing agency, all bases could be covered by us in-house. We supercharge your email marketing strategy, take care of the content, and proactively maximise performance for month-on-month growth. Work with us if: 

  • Your current email marketing tactics need a turbo boost to drive the results you really want. 
  • You’re looking for an all-in-one solution to save precious time and resources.
  • You’re a new brand that’s just learning email marketing, and you want to start on the right foot. 

Arighi Bianchi

Overhauling email marketing

When we started, Arighi Bianchi had just one Welcome flow in place. And, without any personalisation or segmentation, their email figures weren’t as high as the brand had hoped. 

As their dedicated email marketing agency, we launched a complete audit of their campaigns, templates, audience and subscriber churn, so we could map out the ‘low-hanging fruit’ that would help to elevate their email sales.


Elevating ecommerce emails

A handbook to revenue-boosting email marketing.

From acquisition tactics to flow enhancements to landing page optimisations, we’ve got every facet of your email marketing strategy covered. So, whether you’re just starting out or you’re looking to reboot your brand, download our free handbook, packed with expert advice from our Email Marketing Specialist, Chris Marcantonio.

Contact us

Kickstart your email strategy

Get in touch to find out how we can help you generate high-quality leads with our email marketing agency services. 

More Services

Ecommerce Strategy

Where are you now, and where do you want to be? We help you reach your goals with a bespoke roadmap that’s driven by data, market research and audience insights. 

View More

Design & Development

We design and develop ecommerce experiences that convert. Whether you’re looking to migrate, optimise or build from scratch, we’ll set your online store up for success.  

View More

Conversion Rate Optimisation (CRO)

When it comes to CRO, we know that every detail counts. We uncover the tactics you need to turn your browsers into buyers and maximise revenue. 

View More
View All Services