Ecommerce Marketing Strategy

Kickstart your business with an expert-led ecommerce strategy.

We assess and enhance your brand across all channels by implementing an effective ecommerce marketing strategy informed by data. From store to search to paid social, we’ve got the tools to amplify your success.

Talk to us

Powerful multi-channel ecommerce strategy

When it comes to the rigorously competitive world of ecommerce, strategy is key if you want any chance of breaking through the noise and making a real impact. We have decades of experience building effective strategies for developing ecommerce websites that help brands reach their full potential.

To support you, we begin with a brand discovery exercise to analyse your customer journey. This involves looking at traffic in detail, and auditing your SEO, PPC and paid social activity. Once we can see what’s working and what isn’t, we build your bespoke ecommerce strategy roadmap.

Ecommerce experts who really know what they’re doing

Everything we do at Underwaterpistol is informed by expertly curated data. We build your strategic roadmap with your goals in mind, and our experienced designers, developers, copywriters, email and SEO experts and paid social executives put it all into practice.

Producing a multi-channel ecommerce strategy that works towards your brand’s goals is our top priority. Our multi-faceted approach ensures that all of your digital channels are optimised, and puts the best ecommerce marketing strategy at your fingertips.

Your strategic ecommerce partners

At Underwaterpistol, we don’t just give you a functional ecommerce strategy. We give you a data-fuelled ecommerce strategy that targets all touchpoints. Then, we bring together the right mix of expertise to help your ecommerce strategy soar. Work with us if:

  • You’re ready to supercharge growth with a holistic strategy that truly converts.
  • Your current ecommerce strategy is falling flat, and you want to turn it around.
  • You’re looking beyond mere planning for a team that will put your strategy into action.

As part of a retainer, we continually test, learn and optimise across all of your platforms, ensuring they work together for one consistent, conversion-driving customer journey.

    Contact us

    Ready to start your strategy?

    Get in touch with us to discuss building your brand’s bespoke roadmap. 

    More Services


    Want the steady revenue that comes with a subscription offering? We can help you get started or enhance an existing set-up to acquire greater leads.

    View More

    Search Engine Optimisation (SEO)

    Climb the ranks with an SEO strategy that propels your brand’s visibility. We have all bases covered, from the technical foundations to link building and optimised content.

    View More

    Email Marketing

    It’s one of the most lucrative channels in your digital strategy. Our email marketing experts will transform your campaigns to generate more leads to your store.

    View More

    Conversion Rate Optimisation (CRO)

    When it comes to CRO, we know that every detail counts. We uncover the tactics you need to turn your browsers into buyers and maximise revenue.

    View More

    Paid Social & PPC

    By targeting the right people, in the right place, at the right time, we drive high quality traffic to your store – delivering a strong return on your investment. 

    View More
    View All Services