Content Creation

Bring your brand to life with conversion-driving assets by our content creation agency team.

From thumb-stopping visuals for your social media feed, paid ads and email newsletters, to SEO copywriting for your website and blog; we have all of your creative services covered.

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Looking for a homepage overhaul? Or product page stills that help sales soar? Our content creation team crafts creative strategies to engage and compel new and existing customers. Whether you need a photo shoot brief, a tone of voice guide or an SEO content calendar, every strategy is backed by data to elevate your brand story.


Time for our team of art directors, designers and copywriters to craft their magic for your channels. We create best practice content that enhances your ecommerce store, paid social ads and email marketing.


Once live, we test, learn and optimise for content that’s ever-evolving and always engaging. By continuously monitoring performance, we can pinpoint what’s working, then accelerate results month on month. 

Why Underwaterpistol?

Our multi-skilled team of creatives helps your brand stand out in the ecommerce crowd. We blend creative vision with digital expertise for copy, art direction and design that turns browsers into buyers.

Work with our content creation agency team if:

  • You need ecommerce-friendly art direction for a model or still life shoot.
  • You’re looking for thumb-stopping visuals to take your website, social and email channels to the next level. 
  • Your product pages are looking a little lackluster and ready for a refresh. 
  • You want copy that’s optimised for search and your audience, giving you tangible results. 
Pooch & Mutt
A doggie photoshoot

Because pups deserve healthy treats, too; Pooch & Mutt delivers natural, supplement-boosted food to the UK’s luckiest dogs in order to nurture their bodies and minds. During lockdown, their sales soared as consumers switched from their usual supermarket brands to online shopping.

That’s when the brand knew it was time to level up their on-site experience with new creative, new designs and a new subscription service. Here’s how our team at Underwaterpistol optimised the Pooch & Mutt store to paw-fection...

New Ebook
New Year, New You, New Ads

Make 2022 the year your brand stands out in the ecommerce crowd.

In our Ad Creative ebook, we show you what it takes to create thumb-stopping, click-boosting, sales-driving assets. Your customers see up to 10,000 (!) ads per day – yours needs to command attention.

That's why we’ve packed this free guide with creative advice from our Art Director, Francesca Boyd, our Design Lead, Sara Azmy, and our Copywriter, Zara Kenyon.

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Let’s get creative.

Get in touch to find out how we can boost your brand identity with content that converts. 

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UX, UI Design & Development

We design and develop ecommerce websites that convert. Whether you’re looking to migrate, optimise or build from scratch, we’ll set your online store up for success.

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Paid Social & PPC

By targeting the right people, in the right place, at the right time, we drive high quality traffic to your store – delivering a strong return on your investment.

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Ecommerce Strategy

Where are you now, and where do you want to be? We help you reach your goals with a bespoke roadmap that’s driven by data, market research and audience insights.

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