Ecommerce strategy

Your journey starts here

Kickstart your business with a powerful, data-led ecommerce strategy.

What we do

Crafting your powerful multi-channel ecommerce marketing strategy

When it comes to the rigorously competitive world of ecommerce, strategy is essential to breaking through the noise and making a real impact. We have decades of experience building effective strategies for developing ecommerce websites that help brands engage their target customers, increase customer retention and reach their full potential.

01. PLAN

We begin with a brand discovery exercise to analyse your customer journey. This involves looking at traffic in detail, and auditing your existing ecommerce strategy. Once we can see what’s working and what isn’t, we build your bespoke strategic roadmap.


Everything we do at Underwaterpistol is informed by expertly curated data. We build your strategic roadmap with your goals in mind, and our experienced designers, developers, copywriters, email and SEO experts put it all into practice.


Producing a multi-channel ecommerce marketing strategy that works towards your brand’s goals is our top priority. Our multi-faceted approach ensures that all of your digital channels are optimised, and puts industry-leading ecommerce expertise at your fingertips.


Your strategic agency partners

At Underwaterpistol, we don’t just give you a functional ecommerce strategy. We give you a data-fuelled ecommerce strategy that targets all touchpoints. Then, we bring together the right mix of expertise to help it soar.

Multi-channel approach

We assess and enhance your brand across all channels by implementing an effective strategy informed by data.

Conversion driven

Putting conversions first, we’ll supercharge your growth with a holistic strategy that’s built to achieve your goals.

Test & learn

We continually test, learn and optimise across all of your platforms, ensuring they work together for one consistent, conversion-driving customer journey.

Our collaborators

Unlock ecommerce excellence

We’ve partnered with the industry’s best-loved tech tools and platforms to allow you to get the best out of your store. These market-leading tech partners help us – and you – unlock ecommerce excellence.


What our clients say

"Underwaterpistol have been absolutely amazing for us. The recommendations they have made to the site with regards to loyalty, tools and Shopify Plus itself has helped our team to grow sustainably."

Ross Worswick, Creative Director at Couture Club

“We’ve always trusted and valued UWP’s feedback and recommendations, and we’ve always felt like our website is in the best hands. I’d strongly recommend UWP to anyone looking to migrate to Shopify Plus."

Lisa Neatham, Head of Marketing at Great Little Trading Company

"What I like about the UWP team is how collaborative and results focussed they are. They genuinely feel like an extension of our internal team and obviously care deeply about helping us to succeed."

James Oakes, Chief International Officer at Omaze UK

"UWP is like having an in-house website team. The communication is insane and they really do care about our success. They have experts in every field so working with UWP is one of the best decisions we’ve made."

Oliver White, Founder of Goose and Gander


Frequently asked questions

Why do I need an ecommerce strategy?

Having a well-defined ecommerce strategy is essential to the success of any online business. It helps you to understand your customers, differentiate your brand, streamline your operations, optimise your sales funnel, and ultimately increase your revenue and profitability.

What type of business can benefit from an enhanced ecommerce strategy?
What kind of services are included within ecommerce strategy?


Featured work

Over the past two decades, we’ve been lucky enough to work with innovative brands across a wide range of verticals. We specialise in designing, building and optimising industry-leading ecommerce stores, working strategically to create stand-out customer experiences that sell. Here are just some of the conversion-boosting projects we’ve worked on.

Supercharge your strategy

Get in touch to discuss building your brand’s bespoke roadmap.

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