Customer Service is Your Retention Strategy

Anyone who has ever bought anything online has probably experienced bad or non-existent customer service. Customer service carries right through the customer journey, from the moment they ask you a question in a Facebook comment, to querying where their package is.  So why are so many eCommerce brands not prioritising customer service? In this article we’ll discuss why customer service is important, the effect of optimising it and what you can do to improve your customer experience. We'll also hear from Lucas from Gorgias, about how best to optimise your customer service. 

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