Why does UX matter for your store?
Design is a lot more than just a good looking store. If you want browsers to become buyers, you have to make it absurdly easy for them to find what they are looking for, and buy it. In the world of Amazon and in-app purchases, people want to be able to buy NOW.
If you want to maximize your number of purchases, you have to answer a tough question: Are you leaking conversions because of simple design issues?
- What pages make it harder for users to find and buy your products?
- Does your site really communicate the value of your brand?
- Do users get a smooth-flowing, on-brand experience using your site?
- Are your mobile users getting a subpar experience?