Join our community

Never miss out on trends again.

We aspire to assist ecommerce managers, directors and founders to be at the forefront of their industries. That's why we created the #eFOMO community.

  1. 01

    Our community is the best way to keep up to date with the latest ecommerce trends, industry news, and emerging brands.

  2. 02

    Gain access to webinars with industry experts, exclusive tips for innovating your ecommerce business and experienced insight into rapidly expanding industries.

  3. 03

    For the last two decades, Underwaterpistol has helped creative ecommerce brands elevate their digital presence and disrupt their industries. In our community newsletter, we share our tactics.


Elevating ecommerce emails

A handbook to revenue-boosting email marketing.

From acquisition tactics to flow enhancements to landing page optimisations, we’ve got every facet of your email marketing strategy covered. So, whether you’re just starting out or you’re looking to reboot your brand, download our free handbook, packed with expert advice from our Email Marketing Specialist, Chris Marcantonio.

Download now


Keep up with the latest ecommerce news and tactics

  • 8 industry-leading examples to boost your revenue using an Amazon Black Friday strategy 14.09.21
  • 11 ecommerce brands with stunning email marketing designs - and what you can learn from them 09.09.21
  • Apple iOS 15 will break your email marketing - here are 3 vital preparations 06.08.21
  • Top 5 beauty sites leading the way in ecommerce 20.07.21


Who does Shopify Plus better?

Our Show & Tell series is breaking down industry-leading ecommerce stores and what they are excelling at - but most importantly WHY.

Join our panel of ecommerce experts from Shopify Plus, Klarna, Gorgias and Underwaterpistol, as they have 30 seconds to break down their favourite ecommerce stores - you, the audience, will then vote on the winners.

We'll be uncovering the secrets to success for industry-leading brands such as Paul Valentine, Frank Body, Huel, Simba and Gymshark.

Watch now