Keep up with the latest ecommerce news and tactics

  • #EcomInsights: How to drive loyalty with personalised customer experiences 28.11.22
  • 3 powerful customer retention strategies that work 21.11.22
  • #EcomInsights: How data insights can drive the growth of ecommerce brands 09.11.22
  • Last-minute Black Friday tips for ecommerce brands 01.11.22

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Never miss out on trends again.

We aspire to assist ecommerce managers, directors and founders to be at the forefront of their industries. That's why we created the #eFOMO community.

  1. 01

    Our community is the best way to keep up to date with the latest ecommerce trends, industry news, and emerging brands.

  2. 02

    Gain access to webinars with industry experts, exclusive tips for innovating your ecommerce business and experienced insight into rapidly expanding industries.

  3. 03

    For the last two decades, Underwaterpistol has helped creative ecommerce brands elevate their digital presence and disrupt their industries. In our community newsletter, we share our tactics.

New Ebook

New Year, New You, New Ads

Make 2022 the year your brand stands out in the ecommerce crowd.

In our Ad Creative ebook, we show you what it takes to create thumb-stopping, click-boosting, sales-driving assets. Your customers see up to 10,000 (!) ads per day – yours needs to command attention.

That's why we’ve packed this free guide with creative advice from our Art Director, Francesca Boyd, our Design Lead, Sara Azmy, and our Copywriter, Zara Kenyon.

Download now


Who does Shopify Plus better?

Our Show & Tell series is breaking down industry-leading ecommerce stores and what they are excelling at - but most importantly WHY.

Join our panel of ecommerce experts from Shopify Plus, Klarna, Gorgias and Underwaterpistol, as they have 30 seconds to break down their favourite ecommerce stores - you, the audience, will then vote on the winners.

We'll be uncovering the secrets to success for industry-leading brands such as Paul Valentine, Frank Body, Huel, Simba and Gymshark.

Watch now