Keep up with the latest ecommerce news and tactics

  • #EcomInsights: Why customer experience is critical for boosting conversions 02.03.23
  • 4 signs it’s time to prioritise customer loyalty and retention 21.02.23
  • Omnichannel ecommerce: a guide to retargeting for Shopify stores 15.02.23
  • #EcomInsights: How to increase retention with custom loyalty programs 07.02.23

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We aspire to assist ecommerce managers, directors and founders to be at the forefront of their industries. That's why we created the #eFOMO community.

  1. 01

    Our community is the best way to keep up to date with the latest ecommerce trends, industry news, and emerging brands.

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    Gain access to webinars with industry experts, exclusive tips for innovating your ecommerce business and experienced insight into rapidly expanding industries.

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    For the last two decades, Underwaterpistol has helped creative ecommerce brands elevate their digital presence and disrupt their industries. In our community newsletter, we share our tactics.

New Ebook

New Year, New You, New Ads

Make 2022 the year your brand stands out in the ecommerce crowd.

In our Ad Creative ebook, we show you what it takes to create thumb-stopping, click-boosting, sales-driving assets. Your customers see up to 10,000 (!) ads per day – yours needs to command attention.

That's why we’ve packed this free guide with creative advice from our Art Director, Francesca Boyd, our Design Lead, Sara Azmy, and our Copywriter, Zara Kenyon.

Download now