In 2006, we built one of the first 90 Shopify stores in the world. Since then, we’ve helped brands achieve ecommerce success across all verticals – from luxury fashion to food and drink. As early adopters and Shopify Plus Partners, we’ve come to know the platform inside and out, growing as it grows to deliver transformative results for market leaders.
There are 40 of us in total, working across strategy, design, development, paid media and more – meaning all of the ecommerce expertise you need is found in one place.
At UWP, we aspire to shake up the Shopify agency model. It’s not just about building brands a store; it’s about building them the best store, with strategies and technology in place to drive growth. They don’t just need design and development – they need a revenue-boosting online experience their customers will love. And they don’t just need digital marketing – they need a holistic plan that oozes creativity.
Our mission is to help brands to realise their full potential on Shopify and Shopify Plus, and feel empowered by the possibilities their optimised store provides.
of designing, building and growing Shopify brands
from design and development to digital marketing; we handle it all
signed, sealed and delivered to our industry-leading brands
ready to help you achieve your ecommerce goals
We’ve got all conversion-driving bases covered, from design to development and digital marketing.Our services
Every project starts with a tailor-made plan. Whether you’re just starting out or striving to scale your business, our strategists create a roadmap that makes your goals achievable.
Designers, developers and creatives combine to build the best user experience for your brand. We help you rebrand, replatform or start from the ground up with a new Shopify Plus store.
Your beautiful store deserves to be seen. Using a ‘test, learn and adapt’ approach, we optimise your website and marketing channels for growth across email, SEO, social and more.
After three months of testing and learning through strategic growth tactics, an extensive volume of data allows our team to amp up your activity and, in turn, your sales.
Conversion rate optimisation is crucial to ecommerce success because conversions are what drive the growth of your online business. So, making every effort to improve...
We can’t wipe the grins off our faces today at Underwaterpistol. We’ve just been announced as the winner of the ‘Best Shopify Plus Agency EMEA’...
Presumably, your brand wouldn’t be in business if you didn’t feel that your work was making a positive difference. But if you are looking to...
Far from everyone would claim to be branding experts, but tend to instinctively understand the power of a strong brand. Your ecommerce store’s design strategy can’t...
Work with forward-thinking brands as part of a passionate and collaborative team. At UWP, we nurture talent and support growth to help you develop your ecommerce career.
Whether you're a UX design whizz, an ultra-organised project manager or an outstandingly creative designer, we'd love to hear from you. Get in touch and tell us why you'd like to join our team of ecommerce experts.Careers page