In 2006, we built one of the first 90 Shopify stores in the world. Since then, we’ve helped brands achieve ecommerce success across all verticals – from luxury fashion to food and drink. As early adopters and Shopify Plus Partners, we’ve come to know the platform inside and out, growing as it grows to deliver transformative results for market leaders.
There are 40 of us in total, working across strategy, design, development, paid media and more – meaning all of the ecommerce expertise you need is found in one place.
At UWP, we aspire to shake up the Shopify agency model. It’s not just about building brands a store; it’s about building them the best store, with strategies and technology in place to drive growth. They don’t just need design and development – they need a revenue-boosting online experience their customers will love. And they don’t just need digital marketing – they need a holistic plan that oozes creativity.
Our mission is to help brands to realise their full potential on Shopify and Shopify Plus, and feel empowered by the possibilities their optimised store provides.
of designing, building and growing Shopify brands
from design and development to digital marketing; we handle it all
signed, sealed and delivered to our industry-leading brands
ready to help you achieve your ecommerce goals
We’ve got all conversion-driving bases covered, from design to development and digital marketing.Our services
Every project starts with a tailor-made plan. Whether you’re just starting out or striving to scale your business, our strategists create a roadmap that makes your goals achievable.
Designers, developers and creatives combine to build the best user experience for your brand. We help you rebrand, replatform or start from the ground up with a new Shopify Plus store.
Your beautiful store deserves to be seen. Using a ‘test, learn and adapt’ approach, we optimise your website and marketing channels for growth across email, SEO, social and more.
After three months of testing and learning through strategic growth tactics, an extensive volume of data allows our team to amp up your activity and, in turn, your sales.
The task of being innovative with how you present your fashion brand across various ads channels may seem intimidating. So, let’s cite just a few...
Discover 10 brands that boost their brand identity through product packaging, featuring tips from Underwaterpistol’s UX/UI Designer, Ieva Sabuckyte.
The sheer durability of email marketing as a means of spreading the word about ecommerce brands, maintaining customer engagement, and driving revenue may be a...
Email marketing drives an impressive ROI of 4200%, generating $42 for every $1 spent. The numbers make it clear that every online retailer should be...
What does good email marketing practice look like today, from a strategy perspective? These 10 ecommerce email examples should go a long way to answering...
While Amazon makes a bigger huff about Prime Day, Black Friday still holds much of the weight. Because of the huge weight, many people schedule...
As seasoned purveyors here at UWP of Shopify email marketing that is based on data and the most engaging and relevant content – tailored to the requirements...
Underwaterpistol reveals what email marketers need to know about Apple’s latest iOS 15 upgrade, what impact the release will have on your email marketing metrics,...
Work with forward-thinking brands as part of a passionate and collaborative team. At UWP, we nurture talent and support growth to help you develop your ecommerce career.
Whether you're a UX design whizz, an ultra-organised project manager or an outstandingly creative designer, we'd love to hear from you. Get in touch and tell us why you'd like to join our team of ecommerce experts.Careers page