About UWP

We’re data-driven and passion-fuelled. At UWP, we combine creative vision with technical know-how for bespoke Shopify stores that truly convert.

Our story

In 2006, we built one of the first 90 Shopify stores in the world. Since then, we’ve helped brands achieve ecommerce success across all verticals – from luxury fashion to food and drink. As early adopters and Shopify Plus Partners, we’ve come to know the platform inside and out, growing as it grows to deliver transformative results for market leaders.  

There are 40 of us in total, working across strategy, design, development, paid media and more – meaning all of the ecommerce expertise you need is found in one place.

Our mission

At UWP, we aspire to shake up the Shopify agency model. It’s not just about building brands a store; it’s about building them the best store, with strategies and technology in place to drive growth. They don’t just need design and development – they need a revenue-boosting online experience their customers will love. And they don’t just need digital marketing – they need a holistic plan that oozes creativity. 

Our mission is to help brands to realise their full potential on Shopify and Shopify Plus, and feel empowered by the possibilities their optimised store provides. 

  • 20 years

    of designing, building and growing Shopify brands

  • 100% in-house

    from design and development to digital marketing; we handle it all

  • 200+ projects

    signed, sealed and delivered to our industry-leading brands

  • 40 experts

    ready to help you achieve your ecommerce goals


We’ve got all conversion-driving bases covered, from design to development and digital marketing.

Our services



Every project starts with a tailor-made plan. Whether you’re just starting out or striving to scale your business, our strategists create a roadmap that makes your goals achievable.



Designers, developers and creatives combine to build the best user experience for your brand. We help you rebrand, replatform or start from the ground up with a new Shopify Plus store.



Your beautiful store deserves to be seen. Using a ‘test, learn and adapt’ approach, we optimise your website and marketing channels for growth across email, SEO, social and more.



After three months of testing and learning through strategic growth tactics, an extensive volume of data allows our team to amp up your activity and, in turn, your sales.


Join Us

Work with forward-thinking brands as part of a passionate and collaborative team. At UWP, we nurture talent and support growth to help you develop your ecommerce career.


Job enquiries

Whether you're a UX design whizz, an ultra-organised project manager or an outstandingly creative designer, we'd love to hear from you. Get in touch and tell us why you'd like to join our team of ecommerce experts.

Careers page

Case studies