About UWP
We’re data-driven and passion-fuelled. At UWP, we combine creative vision with technical know-how for bespoke Shopify stores that truly convert.
Our story
In 2006, we built one of the first 90 Shopify stores in the world. Since then, we’ve helped brands achieve ecommerce success across all verticals – from luxury fashion to food and drink. As early adopters and Shopify Plus Partners, we’ve come to know the platform inside and out, growing as it grows to deliver transformative results for market leaders.
There are 40 of us in total, working across strategy, design, development, paid media and more – meaning all of the ecommerce expertise you need is found in one place.
Our mission
At UWP, we aspire to shake up the Shopify agency model. It’s not just about building brands a store; it’s about building them the best store, with strategies and technology in place to drive growth. They don’t just need design and development – they need a revenue-boosting online experience their customers will love. And they don’t just need digital marketing – they need a holistic plan that oozes creativity.
Our mission is to help brands to realise their full potential on Shopify and Shopify Plus, and feel empowered by the possibilities their optimised store provides.
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20 years
of designing, building and growing Shopify brands
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100% in-house
from design and development to digital marketing; we handle it all
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200+ projects
signed, sealed and delivered to our industry-leading brands
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40 experts
ready to help you achieve your ecommerce goals
Services
We’ve got all conversion-driving bases covered, from design to development and digital marketing.
Our services
01
PLAN
PLAN
Every project starts with a tailor-made plan. Whether you’re just starting out or striving to scale your business, our strategists create a roadmap that makes your goals achievable.
02
CREATE
CREATE
Designers, developers and creatives combine to build the best user experience for your brand. We help you rebrand, replatform or start from the ground up with a new Shopify Plus store.
03
GROW
GROW
Your beautiful store deserves to be seen. Using a ‘test, learn and adapt’ approach, we optimise your website and marketing channels for growth across email, SEO, social and more.
04
ACCELERATE
ACCELERATE
After three months of testing and learning through strategic growth tactics, an extensive volume of data allows our team to amp up your activity and, in turn, your sales.
Blog
#EcomInsights: Why customer experience is critical for boosting conversions
In this edition of our #EcomInsights series, we spoke to Mairaid Harte, Strategic Partnerships Manager at Klevu, about how brands can build trust, boost conversions...
4 signs it’s time to prioritise customer loyalty and retention
As the ecommerce industry continues to grow at a rapid rate, so do the challenges and threats that merchants face, from price wars with competitors...
Omnichannel ecommerce: a guide to retargeting for Shopify stores
Your customers already use multiple channels to get in touch with you and buy your products. As well as browsing your online store, they...
#EcomInsights: How to increase retention with custom loyalty programs
In this edition of our #EcomInsights series, we spoke to Georgie Walsh, Content Marketing Manager at LoyaltyLion, about how building emotional connections with customers is...
5 innovative NFT use cases for ecommerce
The ever-evolving world of ecommerce has drastically shifted in recent years, and NFTs are the latest innovation to shake things up. From upgraded loyalty programmes...
Headless ecommerce: Everything you need to know
If you’re struggling to stand out in a competitive market, or you’re frustrated by the limitations of your current ecommerce platform, we might just have the...
8 forward-thinking brands in the metaverse
As global brands continue to grow and expand their reach, many are turning to Web3 technologies as a way to connect with customers and create...
#EcomInsights: Why data-driven marketing is the only way to succeed
In this edition of our #EcomInsights series, we spoke to Ari Messer, Co-founder and CMO of Littledata, about how a data-driven marketing approach is the...
Web3 use cases for ecommerce: 3 brands getting it right
So, you've heard about Web3 and all the amazing opportunities it presents for ecommerce brands, but you’re not quite sure exactly how Web3 technologies can...
Web3 ecommerce: How Web3 will transform online retail
Web3 this, metaverse that; there’s a lot of talk at the moment about an excitingly ominous version of the internet that may or may not...
Join Us
Work with forward-thinking brands as part of a passionate and collaborative team. At UWP, we nurture talent and support growth to help you develop your ecommerce career.
REACH OUT
Job enquiries
Job enquiries
Whether you're a UX design whizz, an ultra-organised project manager or an outstandingly creative designer, we'd love to hear from you. Get in touch and tell us why you'd like to join our team of ecommerce experts.
Careers pageCase studies
Pooch & Mutt
Because pups deserve healthy treats, too; Pooch & Mutt delivers natural, supplement-boosted food to the UK’s luckiest dogs in order to nurture their bodies and...
POMP Flowers
Bursting onto the flower delivery scene with their bountiful blooms, POMP turned to our team at Underwaterpistol for a site as wow-worthy as their bouquets....
The Couture Club
Bringing shoppers a collection of premium streetwear and accessories, The Couture Club is one of the fashion world’s biggest digital disruptors. When they approached us...
Arighi Bianchi
In the midst of lockdown – when consumers were spending more time at home than ever before – luxury furniture brand, Arighi Bianchi, sought to...
The Brew Tea Co.
Ready to take their punchy blends from wholesale to retail, Brew Tea Co. was looking to “push the boundaries for exceptional food content online”. Their goal...
Hot Futures
Hot Futures’ mission is to give everyone the chance to wear great sunglasses without giving up a week of their life to pay for it....
Great Little Trading Company
GLTC migrated their award-winning business to Shopify Plus. Since migrating, a 7% increase in overall conversions shows that after 20 years of business, they're just getting started....