case study

Raising the bar: BrewDog’s

bold move to Shopify

When BrewDog’s ecommerce growth was stalled by a clunky and costly Magento platform, they knew something needed to change. 


Shopify Plus was the obvious answer. This is the story of how we set them up for success. 

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Bold, brave and unforgivably rebellious.

BrewDog is Europe’s biggest independent craft brewer, but their ecommerce operation was struggling to keep up with their rapid growth.

Download our new case study for an inside look at how we helped BrewDog ramp up customer experience, maximise efficiency, and bring real profit back to their online sales.

What’s inside

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Why now?

The trigger behind BrewDog’s move from Magento

Why Shopify?

How BrewDog decided that Shopify was the right platform to support their growth

How we did it

The gory details of the migration, including what went well, what went wrong, and what’s next 

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“It was a hugely successful migration. We came in on time and in budget, and we’re really excited to see what we can do in the future on Shopify.”

Marissa Urbank, Head of Digital Product, BrewDog

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