Salt Publishing


Salt Publishing is an independent publishing house based in Cromer, Norfolk.

Having been around since 1999, Salt wanted to start selling its books online via its own e-commerce website. The main consideration was designing a site that allowed a variety of authors to be showcased and lots of products to be displayed in a way that was manageable for Salt and intuitive for its customers.


Salt were immediately onboard with the layouts we felt were best suited to meeting the brief and they very enthusiastic about the project. 

The website has been doing well since going live and is helping Salt to sell its books more easily than ever before. The Shopify platform is giving the team a simple way to manage the content. That includes being able to regularly update the banners on the website, utilising the excellent original artwork that is created for the covers of Salt's books.


“Calm, insightful, diligent and clever — the Underwaterpistol team understood our brief and met it in every way. They did so with speed and skill. A complete pleasure to work with, they are a witty, warm and experienced team.

Publishing, like any industry sector has its own arcane language, sometimes bizarre requirements and plenty of heavyweight competition. The folks at Underwaterpistol navigated all that and helped deliver a classy and user friendly solution. We recommend them wholeheartedly.
— Salt Publishing