The next article in our blog series, ‘Why Isn’t My Website Getting Sales?’, looks at the role good product photography can play in bringing in more sales for your e-commerce and, on the other side of the coin, how bad product photography can deter people from buying from your website.
When you’re selling online, your customers are relying on the quality of the photography to make a judgement on whether they want the item or not, so it is important that the photos you provide are sufficient to enable them to make that decision.
Econsultancy has put together a list of 10 brands who have nailed product, so take a look at that for inspiration. And here are some considerations to ensure your product photography encourages sales.
You might know your product like the back of your hand, but your customer probably doesn’t and it might be difficult for them to get to know it from a single still photo. Provide different angles so that visitors to your website can really get a feel for the product.
Think about how people interact with your product when they get it in their hands and try to provide photos that replicate that as closely as possible.
Size and zoom
Ensure your photo resolution is sufficient to give potential customers the opportunity to explore every detail of your product. This can be further enhanced with a user-friendly zoom function to allow them to get a closer look.
This advice comes with the proviso that the size of the images should not impact the page load speed. Shopify recommends trying to keep file sizes below 70KB, so remember to use the ‘Save for Web’ function in your image editor.
Your photography is an extension of your branding. As such, it should present your product in a way that is in keeping with your brand. This should lead to a degree of uniformity across different product photos in order to reflect the brand consistently and to ensure that the products look at home next to each other on category pages.
It is important that your photos convey a sense of professionalism and trustworthiness (in whatever form is appropriate for your brand). A sure-fire way to achieve that is by using photos of a very high quality and the easiest way to get those is to use a professional photographer with the right equipment and eye for the job.
If that’s out of budget and you’re taking your own photos, follow these product photography tips to do the best job you can.
Remember, not all potential customers viewing your photos will be doing so on your website. Give your photos file names and alt tags that optimise the chances of them showing up in a Google Image search.
If you’re trying to sell a cheap cat flap, make sure that phrase is included within the file name and alt tag. For example, your alt tag might be: “Image of the Moggy 3000, a cheap cat flap by Joe’s Pet Store.”
As always, if you’ve got any questions, feel free to get in touch.