How to Sell on Amazon for Shopify Merchants
In the e-commerce world, Amazon reigns as King from an enormous throne of $135.99 billion revenue by the end of 2016. In fact, estimates suggest that 42% of all online purchases were made on Amazon throughout Thanksgiving and BFCM this year. Considering more than $10b was spent over Cyber weekend in the US alone, that’s a huge piece of the pie.
Amazon’s dominance in the industry can no longer be ignored by online entrepreneurs, especially Shopify merchants who want to expand their customer base and increase sales. Amazon has an average of 2.4 billion web visits every single month, and thanks to their recent launch in Australia there’s no doubt we’ll see a massive surge in sales in 2018. Amazon’s main appeal is the fact that it brings huge amounts of organic traffic, being the go-to place for many online shoppers.
Shopify is also making huge strides in the e-commerce game. They achieved a mammoth milestone of over $1 billion USD in sales over Cyber weekend. Anyone using Shopify will attest to the fact that they are always on a mission to innovate, optimise, iterate and invent new ways to improve customer and merchant experience. Integrating with other brands is one way they ensure their customers have the best online shopping experience possible.
So, let me introduce their fantastic integration with Amazon. For anyone who isn’t aware of this game-changing collaboration, you’re in for a treat. The combination of two of the world’s leading e-commerce power-houses is a recipe for unlimited success.
Amazon’s Shopify integration allows online store owners to list their products on Amazon, without having to leave their Shopify platform. You can even start selling to new audiences, perhaps ones you might never have considered before. Shopify is receiving a lot of praise for supporting a multi-channel sales approach, making it easier for merchants to sell to a wider audience. By simplifying the process, Shopify merchants can add Amazon as a sales channel in a few clicks and fulfill orders via their Shopify Admin Panel.
Here are 9 quick benefits of selling on Amazon as a Shopify merchant:
- More potential for sales, leading to business growth
- Increased traffic thanks to wider market reach
- More brand awareness, using Amazon’s recommended lists
- Amazon is well known for repeat customers, which helps reduce retargeting costs
- Hassle free syncing products via your Shopify dashboard
- Manage Amazon sales reports via your Shopify dashboard
- Manage Amazon inventory listings via your Shopify dashboard
- Set prices and fulfill order all from the comfort of your Shopify dashboard
- Gain more credibility and trust selling on Amazon’s reputable platform.
These are just a few benefits if you decide to broaden your horizons by selling on Amazon. Getting started couldn’t be easier thanks to Shopify’s user-friendly integration, available within your merchant admin dashboard. Product listing is sold in US Dollars and you can sell products in a range of supported categories.
For those who already have an Amazon seller account and handle all your shipping in-house, why not add all your Amazon listings to your Shopify store. If you are unable to find the categories you want via the Shopify platform, you can create new listings on your main Amazon account and link them back to your Shopify store. It’s important to note, anyone already selling through Fulfillment by Amazon (FBA) might not be able to use this integration.
You also need to make sure you have an Amazon Professional Seller account before you can start selling your products on Amazon through Shopify. If you haven’t created one, it’s a very straightforward process that doesn’t take much time. To register, go to the Amazon.com Seller Central and create a new account. After filling out the form, check if your product meets Amazon product categories guideline. If not, you will need to apply for approval from Amazon.
When your application is finalized, you can then proceed to add your Amazon Professional Sellers account via your Shopify dashboard by selecting ‘+’ button, this will open up Add a Sales Channel options. Then select Amazon, click Learn More, then click Add Channel to confirm your selection and on the final page click Connect to Amazon. Voila, you’re all set up!
Within a couple of minutes, you’ll start selling your products to millions of new customers on the world’s biggest marketplace. Registration via your Shopify has been simplified to make it as pain-free as possible. even for those just getting started in e-commerce. As both Amazon and Shopify has been specifically engineered to increase conversion, you can expect to see a boost in sales using this winning combination.
Integrating with Amazon is a fantastic way to cut costs on your marketing budget, or even reroute them. With billions of Amazon visitors on a monthly basis, it’s a great way to find customers who are actively searching for specific products. Rather than putting time and energy into trying to figure out how to reach your ideal target audience, Amazon does all the hard work for you. Avoid endless AB marketing tests, and get your products listed on Amazon instead.
As the classic saying goes, if you can’t beat them, join them. There’s no way to compete with the likes of Amazon, but now you have the opportunity to join them. Thanks to Shopify, you now have access to a non-stop stream of new leads. So, if your online sales have been plunging recently or you’ve even if you’ve just established a new online business, the Shopify-Amazon Integration might be the catalyst your company needs.
If you need any assistance selling on Amazon using Shopify, or help getting started, contact our team of Shopify Plus Experts today for a free consultation.