Underwaterpistol is a digital design agency that builds beautiful and successful businesses online.

We started off primarily as a specialist agency working with creative businesses and this is still at our heart.

Since 2003 we’ve been busily tackling web design and ecommerce projects for designers, architects, fashion retailers, photographers and their agents.


However, we’ve found that the desire for beautiful design isn’t just confined to creative businesses and as we’ve grown we've designed and built technically complex websites and ecommerce sites for a diverse range of organisations who have one thing in common, the requirement for beautiful websites designed to meet their business goals.

Over the years, we’ve added a range of client-focused support services to our portfolio to provide a truly joined up service to clients, from designing of logos and online identity development to expert digital marketing. We are here to support every aspect of your online business, every step of the way from planning, execution and post launch.

We like our clients to view us as their online partners, helping their businesses to succeed online. We’re a pretty approachable bunch, so if you wish to discuss any aspect of your business, we’d love to hear from you.


A Little Bit About Us

  • Digital design agency founded in 2003 by Gary Carruthers and Nicola Prior.
  • Specialists in the creative sector. We work with everyone from major organisations you definitely know to amazingly talented individuals you probably don’t.
  • A safe pair of hands for your business. Our technical expertise and knowledge means we produce beautiful work that helps you achieve your business goals.
  • Joined up service - design, technology and marketing.

Meet the Team

A person's workspace can say a thousand words...


Gary Carruthers




Tara Irvine



Nicola Carruthers




Jason Jaring



Lesley O'Neill

Social Media Manager



James Austin